Rise of Music Streaming Service - Spotify6172628
Over the past decade we have noticed music streaming services in the industry rise tremendously. The idea of music streaming services is to bring you millions of songs, of all genres, for what ever scenario you land your self in. Streaming services have forced big players like iTunes to follow in their path or unfortunately get left behind. Streaming websites argue they are contributing positively to the industry with the underlying reality that music seems to be growing once more. But like something else in this world where there is ups, sadly, there must be downs and for streaming websites this has certainly been the case, especially over the last couple of year.
Music streaming sites in general all operate in similar ways. The majority allows consumers to use their service for free, with the downside of having to listen to advertising in in between songs, but also have a paid version of the service, where you spend a set price per month or year, and draw in small to no interruption. Streaming services, in brief, have banks of music from a wide range of artists and genres where clients are generally allowed to customize their personal profiles with any music they choose, create playlists of their personal and use the services radio setting where they curate songs for you. Before music streaming services started booming, paying a set cost for a single song on iTunes and uploading it on your device seemed to be the most traveled path. In today's age it is clear that streaming services are taking over, from movies to music, streaming seems to be the most effective way of operating. There are many streaming services to choose from in our day and age, such as, Pandora, Google Music, Amazon Prime Music, Apple Music, etc. But I want to focus on the player that has impacted the business the most, or so it appears, Spotify.
Spotify, founded by Daniel Ek and Martin Lorentzon, launched in 2008 in hopes of changing the way we listen to music forever. Along with most streaming services, Spotify allows you to search any artist, track, album, genre or playlist to find precisely what you're looking for. Spotify also enables you to "follow" your friends and artists in the business to see what they're listening to. Spotify partnered up with Facebook exactly where users with Spotify accounts could choose an option exactly where the current songs they listened to would pop up on their Facebook profile. In my opinion this was Spotify's very best choice as far as expanding their service. Today, Spotify has 1,500 employees, 75+ millions users, music available in 50+ languages and is accessible in an application type on almost every platform.
