Podcast Guidelines For Business7810893
With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it is all-natural for individuals to start speaking about their companies in their podcasts. With out clear podcast recommendations, you might find your self accidentally offending important customers or providing away company secrets. At the exact same time, smart companies understand that podcasting crucial information and insight to clients and clients is an efficient way to develop business.
IBM set a positive example for the business neighborhood in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the ways that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go with out saying, workers working on secret and sensitive projects for lengthy periods of time might inadvertently let slip a key piece of data. Clearly, any breach of safety could place IBM and its clients, which consist of the Federal Government, at serious risk. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outdoors company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth while placing podcasts on the same level as other media requests. IBM requests that employees treat requests to appear on other people's podcasts as the exact same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
