Social Media Marketing: Boosting Traffic With Facebook Videos4246590
In 2017, Social Media Examiner, the largest social media online magazine in the globe, predicted that videos would become the content material platform of choice. In addition, video segments like podcasts would hold their own as a separate form of content, driving social engagement as a main means of reaching a company's on-line marketing objectives.
Venture Beat News reports that the battle for supremacy in video marketing is between YouTube and Facebook. These on-line giants are expected to square off for domination, and although YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.
YouTube may have much more views across all devices, but Facebook has a greater number of video views by way of desktop, according to comScore. As at September 2014, Facebook could boast an estimated one billion video views per day. It would seem that regardless of YouTube's nearly limitless visitors supply potential, current trends still favor Facebook.
This is likely due to one extremely easy factor - content discovery. Typically, users go to YouTube to watch videos (other than to upload their own customized videos). On the other hand, Facebook curates videos for users, showing up in news feeds primarily based on what its algorithm decides you might want to see. So now, many users are beginning to see Facebook as a appropriate video supply.
News reports featured by Tech Crunch indicate that this was a deliberate move by Facebook so as to gain a competitive edge. By overhauling its video analytics, users can view videos primarily based on relevance from their likes and interests. So what does all these imply for the social media marketing strategies of businesses?
It might be time to start looking at the possibilities of incorporating Facebook videos into your online marketing operations. Of course, this does not mean abandoning YouTube, but in trying to maintain up with future trends and predictions, your social media marketing campaigns on Facebook could attract as a lot traffic as your social media marketing on YouTube.
Make sure that your Facebook videos are becoming fully optimized for on-line marketing. For example, supplying users with high quality inspiring videos-content material that seeks to educate and entertain-improves the probabilities of viewers responding more positively to your call-to-action.
