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The rate at which data is being created and consumed is incredible to an extent that knows no limit. This data is becoming created and consumed both by customers as nicely as companies. Data is created each second from each corner of the world. According to a survey, the volume of the world's data doubles every eighteen months. This massive amount of data is referred to as Big Data in technical terms and offers fantastic challenges and opportunities to the companies globally.

These heaps of data are so huge that companies are overwhelmed by the quantity of data but are still not satisfied. The urge to gather and make use of the data arises from the tremendous possible of converting opportunities into success stories as big data carries bigger rewards if used correctly. To have the preferred influence, companies need to alter their perspective and instead of treating data as a business by-product, it should be considered as an asset.

International surveys reveal that really the quantity of data is too large for most of the organizations to deal with. The competition is too harsh to spare the weak ones in the race and working on irrelevant data may prove disastrous and time wasting for the companies. Therefore the need arises not just to gather the big data but to collect relevant big data and use it wisely for positive results. Hunting for correct kind of data in the right time is like searching for a pearl in the sea. According to executives, the IT infrastructure in most of the cases is nonetheless below developed to handle such loads of data. This outcomes in strain on the IT infrastructure and also poses threat to the data security. The idea is to overcome all these challenges and tap on the opportunities as and when they emerge.

Big Data is very useful in taking strategic choices as they offer enhanced forecasting measures and minimize the risk & probability aspect. Furthermore data is becoming essential for most of the industries to operate and acquire a competitive advantage. Sectors like finance are becoming somewhat dependent on data. Moreover, regardless of of the challenges of the enormous amount of data incoming, reports are that executives demand more sources of data that too at even faster rates.

All businesses aim at earning earnings by providing customer satisfaction which can be accomplished by understanding the customer expectations. So, basically this quest of big data is actually an attempt to obtain understanding about customer tastes and preferences. The perception of the right needs, wants and desires of the customers is the first step towards sustaining a healthy customer partnership. With great energy comes great responsibility and so with big data comes larger challenges. Nearly all the industries are investing in securing their data.

Regardless of the onslaught of big data, enterprises have a feeling of dissatisfaction with the data they have. There is a large scale discontent with the tools and mechanisms to filter the irrelevant data which is completely useless to them. Many even admit suffering adverse effects or taking erroneous decisions due to inappropriate or outdated data.

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