Different Factors affecting Smartphone demographics in South Asian and US market

People usually pay full price for their phones in most countries Asia, especially South Asia, so in comparison to incomes being lower, people are very sensitive to price. Online to offline smartphone sales in India and other parts of Asia are roughly 70:30 vs. maybe 10:90 in the US. Most Asian phones are sold unlocked, and on the open market, however, most phones in the US are sold on contract or monthly payment through a carrier. However, this means that in most of the phones, there typically aren't any carrier apps, certifications or logos.

Someone mentioned that people buy cheaper phones in South Asia, which is true. I am probably biased, but the these $150-300 devices are superb. The only thing is that flagship camera tend to be superior, but battery life is amazing on a 4000 mAh phone with SD 625 chipset. Once you get used to this, it is problematic to switch back to a flagship with poor battery life. I gave up on the Pixel for battery life.

People are a lot more careful with their devices in South Asia. Almost every person has a screen guard or tempered glass in addition to a back cover. I have seen many people who still have the factory plastic on their devices. Some Phone manufacturers had to change the factory camera plastic cover to be impervious because people would keep the see-through one as protection and then have bad quality photos.

I believe that service/quality expectations are much higher in general. I do not have data on this, but I would guess that consumer electronic return rates are 3-5x higher than the US. Not because the superiority of the phones is bad, but people sometimes return a perfectly normal phone just because they do not want to be ripped off with a phone that might have a fault.

Speaking of problems, by far the most common smartphone issue here is heating. It is sweltering during midsummer; power instabilities can also play a part. Almost every Indian phone review video has a thermal performance review section; most Indian reviewers have thermal guns for this reason. The time I can recall this being an issue was when public talked about in the US was with SD 810.

One of the reasons why people prefer big phones is that many individuals do not have their computers. When a smartphone has to do everything, it is better to be 5.5"+. Tablets are more prevalent here as regards to actual usage of smart devices. People use them as a main phone -almost all of them come with a SIM slot, used for calls, not just data. SD cards are common since people use it to watch movies/TV even though data is cheap (see below).

Estimated 60-70 % of SIM cards are prepaid in Asia, whereas it is probably 90% contract (postpaid) in the US. Because there is no lock in, it is much easier to have multiple SIM cards. Additionally, you can customise your package a lot more. There are thousands of different recharge options for each carrier. This is why 95% of phones have dual SIM slots in South Asia.

Data is ridiculously cheap here. To give you an example: Prepaid plans in India are around $5 USD which gives around 28GB/month and 1GB a day at 4G speeds. The most expensive postpaid plan they have is around $15 USD which provides you 60GB a month with no daily cap. You also get unrestricted data after that at 128 kbps.

There's plenty more, but this is why Smartphone demographics are so different in the Asian and American market.

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