Eleven Critical Tips For Operating With a Merchandising Company5699023
Launching a retail merchandising initiative is an enormous and costly undertaking. From initial research, concept development, creative design and final production the process requires months of cautious planning and precise execution. Reaching a high level of in-shop compliance can be a real challenge when you fail to companion with the right merchandising company.
Choosing a competent and experienced merchandising company can be the difference between program success, mediocrity or failure. A company with expertise in the installation of fixtures, displays and sign packages can be a valuable asset when it's time to execute in the store. Here are some valuable tips to consider when selecting a merchandising company for your next in-store initiative.
- Engage them early in the planning process - they have knowledge and encounter that will assist find problems and efficiencies in your program that save time and money. - Match capabilities with program needs - most companies will claim to provide services for all categories and skill levels for a program. - Permit ample time for planning - delays in production and logistical execution are sure to occur. - Understand that more workers does not equate with nationwide coverage - steer clear of companies that rely on mainly temporary workers. - Provide as much information about your project as you can from the start - no detail is too small to think about or share. - Have a defined critical path and scope of work for the project - create documents that define each and stick to them. - Get important decision makers involved and define roles and responsibilities - figure out who makes the final call on modifications to schedule, crucial path and scope of work. - Use the exact same company for performing shop surveys and project execution - they will have a better understanding of the project needs. - Establish what type of completion information you require from the field to track and verify shop execution - reporting is critical to correct compliance measurement. - Be versatile when creating an in-shop execution timeline - again, issues and delays will happen, do not be overoptimistic with it. - Brainstorm exactly where potential choke points are in your plan - facing them before launch pays huge execution dividends.
Each of these areas must be addressed to avoid possible in-shop merchandising choke points that negatively affect your compliance. Most below performing merchandising initiatives are the result of poor execution and hiring the wrong merchandising company. Your idea, material design and printing might be worthy of industry accolades and awards but without addressing these important points, implementation in the shop is doomed.
It is extremely simple to create unnecessary choke points in your store by failing to take the time correctly plan the execution from all angles. Investing the time to review every one of these locations and finding the correct merchandising company to companion with can help reach your compliance objectives and increase sales at each of your stores.
