How Are Film Posters Created?3979380
It can take months of hard work to produce a film and edit it for release. When a film becomes successful, it is usually the directors and star actors who take all of the credit. However, without advertising a film on a large scale, it is unlikely to turn out to be a blockbuster. Marketing methods are used to draw attention to the reality that a high-profile film is due for release. Modern advertising methods such as Facebook and Twitter are becoming popular for marketing films to the public, but historically, film posters have been, and nonetheless are, the most common way to promote and drum up interest in it.
Most film studios have their own art and marketing division to create appropriate movie posters. However, sometimes a film studio will hire a film poster design agency to come up with many compelling movie poster designs. Because of this, the industry can be quite competitive, particularly if more than one design agency is hired by the film studio. The reason for hiring multiple poster agencies is to get many different styles of movie posters. Generally, numerous designs are requested because a film might need to be targeted towards many different sections of the market. The film studio can then choose the film poster or posters that are likely to capture the public interest. For film poster design agencies, this can produce added pressure because their poster styles may not be chosen by the film studio. On the good side, the going rates for film posters are quite high, so missing out on having a design chosen for a couple of films does not do too much lengthy-term damage to the design agency.
As a complication, a movie poster design agency may be contracted to come up with a poster design before production starts or a few weeks before the film is due to be released. This can make design planning difficult at each ends of the spectrum, as the film poster requirements to correlate to the film itself. Another obstacle is that film posters require to go via a process of approval that can take some time. This often throws up sharp deadlines, especially when a poster design agency only has a few brief weeks to come up with a variety of different designs.
Although movie poster design agencies are encouraged to show a small bit of imagination with their designs, most film posters contain many of the same ingredients. For example, nearly every movie poster has a shot of the lead character as the primary focus of the poster. The purpose for this is simple: Moviegoers are most likely to want to go to see a movie if they already like an actor or actress who stars in the film. In addition, some text displaying the film's title is most likely to be displayed along the top of the poster in large lettering. The name of a film is an essential part of any film poster because it helps moviegoers to remember the title and then link that to the lead character. Other features that are typical on the majority of film posters are a tag line, the name of the director and some significant characters, and the release date. Of these, the release date is maybe the most significant because people do want to know when a movie will be released to the common public.
One current development in the film poster business is to release a teaser poster nicely in advance of the release date of a film. The objective of this is to perk up the interest of moviegoers and make them want to see the film when it comes out. It may frequently be the case that production for a film has not even begun when a teaser poster is released. Teasers are not meant to divulge into any particulars about the plot or even when the film will be shown in theaters.
