How Are Movie Posters Produced?9444407
It can take months of hard work to create a film and edit it for release. When a movie becomes successful, it is generally the directors and star actors who take all of the credit. However, without advertising a film on a large scale, it is unlikely to turn out to be a blockbuster. Marketing methods are used to draw attention to the reality that a high-profile film is due for release. Modern advertising methods such as Facebook and Twitter are becoming popular for marketing films to the public, but historically, film posters have been, and nonetheless are, the most common way to promote and drum up interest in it.
Most film studios have their own art and marketing division to create appropriate film posters. Nevertheless, sometimes a film studio will hire a film poster design agency to come up with many compelling film poster styles. Simply because of this, the business can be quite competitive, especially if more than one design agency is hired by the film studio. The reason for hiring numerous poster agencies is to get many various designs of movie posters. Usually, multiple styles are requested because a film may need to be targeted towards many various sections of the market. The film studio can then choose the film poster or posters that are likely to capture the public interest. For film poster design agencies, this can produce added stress because their poster designs might not be selected by the film studio. On the good side, the going rates for movie posters are quite high, so missing out on getting a design selected for a couple of films does not do as well much long-term damage to the design agency.
As a complication, a film poster design agency may be contracted to come up with a poster design before production starts or a few weeks before the film is due to be released. This can make design planning tough at both ends of the spectrum, as the film poster needs to correlate to the film itself. An additional obstacle is that film posters need to go through a process of approval that can take some time. This often throws up sharp deadlines, especially when a poster design agency only has a few brief weeks to come up with a variety of different designs.
Even though film poster design agencies are encouraged to show a little bit of imagination with their designs, most film posters contain many of the same components. For example, almost each movie poster has a shot of the lead character as the main focus of the poster. The purpose for this is simple: Moviegoers are most likely to want to go to see a movie if they already like an actor or actress who stars in the film. In addition, some text displaying the film's title is most likely to be displayed along the top of the poster in large lettering. The name of a film is an important part of any film poster simply because it helps moviegoers to keep in mind the title and then link that to the lead character. Other attributes that are typical on the majority of film posters are a tag line, the name of the director and some significant characters, and the release date. Of these, the release date is maybe the most substantial simply because individuals do want to know when a film will be released to the common public.
One current development in the movie poster industry is to release a teaser poster nicely in advance of the release date of a film. The purpose of this is to perk up the interest of moviegoers and make them want to see the film when it comes out. It may frequently be the case that production for a film has not even begun when a teaser poster is released. Teasers are not meant to divulge into any details about the plot or even when the film will be shown in theaters.
