Podcast Guidelines For Business3983645
With podcasting getting into the mainstream and podcast production tools becoming so simple to come by, it is all-natural for individuals to start speaking about their companies in their podcasts. With out clear podcast guidelines, you might find your self accidentally offending key clients or giving away company secrets. At the same time, smart companies understand that podcasting critical information and insight to customers and clients is an efficient way to develop business.
IBM set a good example for the business community in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the methods that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, employees working on secret and sensitive projects for lengthy periods of time may inadvertently let slip a important piece of data. Clearly, any breach of security could place IBM and its customers, which include the Federal Government, at serious danger. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM specifically recommends that podcasting workers develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value whilst placing podcasts on the same level as other media requests. IBM requests that employees treat requests to appear on other people's podcasts as the exact same as requests for interviews on tv or radio stations. Podcast recommendations at IBM suggest advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
