Podcast Guidelines For Business7666289
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it is natural for people to start speaking about their companies in their podcasts. Without clear podcast guidelines, you may find yourself accidentally offending key customers or giving away company secrets. At the same time, smart companies understand that podcasting crucial information and insight to customers and customers is an effective way to develop business.
IBM set a positive instance for the business neighborhood in 2005 when it posted official podcast recommendations for its employees. IBM emphasized the ways that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of being a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, inside the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, employees operating on secret and sensitive projects for long periods of time may inadvertently let slip a key piece of data. Clearly, any breach of safety could put IBM and its clients, which include the Federal Government, at serious risk. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outdoors company walls.
Second, IBM encourages workers in its podcast guidelines to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth while putting podcasts on the same level as other media requests. IBM requests that employees treat requests to appear on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
