Podcast Recommendations For Business1530611
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it's all-natural for individuals to start talking about their companies in their podcasts. With out clear podcast guidelines, you might find yourself accidentally offending key clients or giving away company secrets. At the same time, smart companies realize that podcasting critical information and insight to clients and clients is an effective way to develop business.
IBM set a positive instance for the business community in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the ways that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, within the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, employees working on secret and sensitive projects for lengthy periods of time might inadvertently let slip a key piece of data. Clearly, any breach of safety could put IBM and its customers, which consist of the Federal Government, at severe risk. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outdoors company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting employees develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production value while placing podcasts on the same level as other media requests. IBM requests that employees treat requests to appear on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
