Podcast Recommendations For Business309112
With podcasting getting into the mainstream and podcast production tools becoming so simple to come by, it is natural for individuals to start speaking about their companies in their podcasts. Without clear podcast recommendations, you might find your self accidentally offending important customers or giving away company secrets. At the same time, smart companies understand that podcasting crucial information and insight to clients and clients is an efficient way to develop business.
IBM set a good instance for the business neighborhood in 2005 when it posted official podcast recommendations for its employees. IBM emphasized the ways that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go without saying, workers working on secret and sensitive projects for long periods of time might inadvertently let slip a key piece of data. Obviously, any breach of safety could put IBM and its clients, which consist of the Federal Government, at severe danger. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outside company walls.
Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting employees create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value whilst putting podcasts on the exact same level as other media requests. IBM requests that employees treat requests to seem on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
