Rise of Music Streaming Service - Spotify144480
Over the previous decade we have seen music streaming services in the industry rise tremendously. The idea of music streaming services is to bring you millions of songs, of all genres, for what ever scenario you land yourself in. Streaming services have forced big players like iTunes to adhere to in their path or unfortunately get left behind. Streaming websites argue they are contributing positively to the business with the underlying fact that music appears to be growing again. But like anything else in this world exactly where there is ups, sadly, there should be downs and for streaming websites this has definitely been the case, especially over the last couple of year.
Music streaming websites in common all operate in similar ways. The majority allows consumers to use their service for free, with the downside of having to listen to advertising in between songs, but also have a paid version of the service, exactly where you pay a set cost per month or year, and draw in little to no interruption. Streaming services, in short, have banks of music from a wide range of artists and genres where customers are generally allowed to customize their personal profiles with any music they choose, create playlists of their personal and use the services radio setting exactly where they curate songs for you. Before music streaming services started booming, paying a set cost for a single song on iTunes and uploading it on your device seemed to be the most traveled path. In today's age it is clear that streaming services are taking over, from films to music, streaming appears to be the most effective way of operating. There are many streaming services to choose from in our day and age, such as, Pandora, Google Music, Amazon Prime Music, Apple Music, etc. But I want to concentrate on the player that has impacted the industry the most, or so it appears, Spotify.
Spotify, founded by Daniel Ek and Martin Lorentzon, launched in 2008 in hopes of altering the way we listen to music forever. Along with most streaming services, Spotify allows you to search any artist, track, album, genre or playlist to find exactly what you're looking for. Spotify also enables you to "follow" your friends and artists in the business to see what they're listening to. Spotify partnered up with Facebook where users with Spotify accounts could choose an option exactly where the recent songs they listened to would pop up on their Facebook profile. In my opinion this was Spotify's best choice as far as growing their service. These days, Spotify has 1,500 employees, 75+ millions customers, music accessible in 50+ languages and is available in an application form on almost every platform.
