Social Media Marketing: Boosting Traffic With Facebook Videos4123754
In 2017, Social Media Examiner, the biggest social media on-line magazine in the world, predicted that videos would turn out to be the content material platform of option. In addition, video segments like podcasts would hold their own as a separate type of content, driving social engagement as a main means of achieving a company's on-line marketing objectives.
Venture Beat News reports that the battle for supremacy in video marketing is in between YouTube and Facebook. These online giants are expected to square off for domination, and though YouTube presently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.
YouTube might have much more views across all devices, but Facebook has a greater number of video views via desktop, according to comScore. As at September 2014, Facebook could boast an estimated one billion video views per day. It would seem that despite YouTube's nearly limitless traffic supply possible, present trends nonetheless favor Facebook.
This is likely due to one very easy aspect - content material discovery. Typically, users go to YouTube to watch videos (other than to upload their own customized videos). On the other hand, Facebook curates videos for users, showing up in news feeds primarily based on what its algorithm decides you may want to see. So now, many customers are starting to see Facebook as a appropriate video source.
News reports featured by Tech Crunch indicate that this was a deliberate move by Facebook so as to acquire a competitive edge. By overhauling its video analytics, customers can view videos primarily based on relevance from their likes and interests. So what does all these imply for the social media marketing strategies of businesses?
It may be time to begin looking at the possibilities of incorporating Facebook videos into your online marketing operations. Of course, this does not mean abandoning YouTube, but in trying to keep up with future trends and predictions, your social media marketing campaigns on Facebook could attract as much visitors as your social media marketing on YouTube.
Ensure that your Facebook videos are becoming fully optimized for online marketing. For instance, supplying users with high quality inspiring videos-content material that seeks to educate and entertain-improves the chances of viewers responding more positively to your call-to-action.
