Social Media Marketing: Boosting Visitors With Facebook Videos6580301
In 2017, Social Media Examiner, the biggest social media online magazine in the globe, predicted that videos would become the content platform of choice. In addition, video segments like podcasts would hold their own as a separate type of content material, driving social engagement as a main indicates of reaching a company's online marketing objectives.
Venture Beat News reports that the battle for supremacy in video marketing is in between YouTube and Facebook. These online giants are anticipated to square off for domination, and though YouTube presently holds the title, statistics recommend that Facebook is a worthy contender, and is expected to mount a severe challenge in the coming years.
YouTube may have much more views across all devices, but Facebook has a higher number of video views via desktop, according to comScore. As at September 2014, Facebook could boast an estimated one billion video views per day. It would seem that despite YouTube's almost limitless traffic source possible, current trends still favor Facebook.
This is likely due to one extremely simple factor - content discovery. Usually, users go to YouTube to watch videos (other than to upload their own personalized videos). On the other hand, Facebook curates videos for users, showing up in news feeds based on what its algorithm decides you might want to see. So now, many customers are beginning to see Facebook as a appropriate video source.
News reports featured by Tech Crunch indicate that this was a deliberate move by Facebook so as to gain a competitive edge. By overhauling its video analytics, customers can view videos based on relevance from their likes and interests. So what does all these mean for the social media marketing strategies of companies?
It might be time to start looking at the possibilities of incorporating Facebook videos into your online marketing operations. Of course, this does not imply abandoning YouTube, but in trying to maintain up with future trends and predictions, your social media marketing campaigns on Facebook could attract as much traffic as your social media marketing on YouTube.
Ensure that your Facebook videos are becoming fully optimized for on-line marketing. For instance, supplying customers with high quality inspiring videos-content material that seeks to educate and entertain-improves the probabilities of viewers responding much more positively to your call-to-action.
